Benefits of QR Codes: 6 Practical Arguments for Using Them

The purpose of this article is not to demonstrate a benefit of QR Codes over barcodes. In order to handle inventories more effectively, a QR Code was developed. Here are four advantages they have over barcodes.

This article discusses the benefits of using QR Codes in print advertisements. The use of QR Codes for inventory management has greatly expanded. They are increasingly widely employed in fields like marketing as well.

Numerous opportunities are presented by these QR Codes for marketers to enhance target audience engagement. How?

Consumers can interact in the following ways by using QR Codes on print media:

1. Swift and faultless

Consumers can only access online content using URLs instead of QR Codes. However, inputting a URL on a smartphone device takes time and is cumbersome.

Additionally, consumers are susceptible to typing typos. In contrast, scanning a QR Code is a far quicker and error-free operation.

About 200 ATMs were introduced in 2015 by Chicago-based Wintrust Financial and technology vendor FIS. These ATMs support cardless transactions using QR Codes.

Customers may make a cash withdrawal by simply using their Wintrust smartphone to scan a QR Code at the ATM screen.

According to Wintrust and FIS, cardless cash withdrawal using a QR Code takes just 8 seconds as opposed to the typical 47 seconds.

This demonstrates how quicker and more practical QR Codes are for the user. This is a major factor in the popularity of QR Codes in China.

2. More detailed

Print-based marketing has drawbacks in contrast to online marketing. especially in the real estate sector. You can only say so much in a newspaper advertisement, product package, and brochure, right? Wrong.

You may provide them a means to access an endless amount of information by using QR Codes.

Maggi noodles, a well-liked Nestle product in India, were outlawed in 2015. It was as a result of assertions made by the authorities that it had lead levels that were illegal.

Although the prohibition was shortly overturned, Nestle was aware that people's confidence levels had declined. Nestle made a number of actions to demonstrate its adherence to the law and people's health in order to win back their trust. To do this, they provided clients with a thorough list of components as well as other crucial details. This might be about health, the environment, society, or cooking.

Of course, it was impossible to publish anything on the container. In order to direct customers to the mobile site that had all of this information, the firm incorporated a QR Code.

3. Using rich material to engage

Words are useful. There are a thousand words in a picture.

However, a video has thousands of images. Furthermore, audio is more practical. Unfortunately, unless you include a QR Code, you cannot distribute these types of rich material through print advertisements.

Marketers may convey rich material through their print advertisements by using QR Codes. They will therefore see more audience participation. One of Chef's Basket's pasta items, for instance, has a QR Code affixed to the box. The QR Code connects customers to a video with the pasta dish's recipe when it is scanned.

4. Actionable

Even if print media is still effective for branding, it lacks interactive features compared to outdoor or digital marketing. But it is possible with QR Codes.

You may make your promotions interactive and get feedback from your target market by using a QR Code. You may hold a contest, encourage people to sign up for a service or event, collect feedback, or let your consumers buy directly from a newspaper ad or flyer.

An excellent illustration is "World Park," a QR Code-based campaign that ran in Central Park in New York City in 2010. Various spots throughout the park have boards with QR Codes on them. Visitors were asked questions about the history, popular culture, art, music, science, and geology of the park when the QR Codes were scanned.

5. Trackable

If you work in marketing, you are aware of the value of analytics. It enables you to learn a lot about your audience. hence assisting you in identifying your strengths and weaknesses.

However, unlike digital media, print media has no tracking capabilities on its own. Here is where QR Codes come in handy. Through the ability to monitor scanning activity, QR Codes allow you to evaluate the effectiveness of print media marketing campaigns. For instance, how many individuals have scanned it, when, and where they scanned it.

It also provides an additional capability known as event tracking. It describes how users respond to the information included in a QR Code after scanning it. For instance, it may include selecting a "Sign-up" or "Register Now" button.

You may improve the optimization of your next campaigns using this data.

6. Simple to save

The user's ability to quickly store the info on their devices is another benefit of QR Codes.

A mobile page with your contact information will open, for instance, if you scan a Dynamic Vcard QR Code. The website has a "Add to Contacts" option that enables users to store their contact directly on their smartphone.

Learn how to add excitement and movement to your business card.

Your barcode may be quickly transformed into QR Codes. A paper advertising gets new life by using a QR Code. Marketers may make the process quicker and easier for customers by including them in interesting ways.